Super Bowl LV
Super Bowl LV took place in Tampa Bay just one year after the Super Bowl was held in Miami. Back to back Florida Super Bowls meant honestly representing the city of Tampa Bay while distinctly differentiating it from Miami.
Role: Art Director
It starts with a story, & a lot of research
With the same intensity of a pirate storming the beach, the design direction for Super Bowl LV embraced the idea of sea, sand, and siege to visually capture the intensity and excitement of the Super Bowl. These were the pillars that informed all of our design decisions while creating the style guide and bringing to life the Super Bowl LV brand in Tampa Bay and across media platforms.
STYLE GUIDE
The Super Bowl style guide is widely distributed to partners, vendors, sponsors, and licensees. The goal with the guide was to provide a robust offering of color, type, graphic elements, and photography to allow for many different uses and executions but always felt consistent and cohesive.
STADIUM
CITY DECOR
