Draft 2021
The 2021 Draft took place in Cleveland Ohio. It was the first live fan event since the onset of the Covid19 pandemic.
Inspired by the Draft red carpet taking place in front of the Rock and Roll Hall of Fame, and the excitement of bringing back live events, the theme for the 2021 Draft was “Turn Up the Volume.”
Role: Art Director, Designer
STYLE GUIDE
This is a sampling of the elements provided in the 2021 Draft Style Guide. It includes color, type, graphic elements, photography, and assets for all 32 clubs to use to promote the Draft in their home markets.
DECOR
TEAM ALBUM COVERS
With the Rock and Roll Hall of Fame as our backdrop for Draft we wanted to infuse as many musical references as possible. One such exercise was to reimagine each of the 32 NFL teams as music groups and create album covers for them. These albums were then phyically produced and given out as gifts to the inner circle fans at the 2021 Draft.
